A/B Testing

Which of the following statements regarding A/B tests are true? Select all that apply.

They are always useful for testing any kind of change to your website.

You can use them to decide if a new version of a feature should be launched.

Companies can use them to test even the smallest changes, such as the color of a button.

You can use them to decide if you should add a new major feature to your website.

They’re a form of hypothesis testing.

SOLUTION:

You can use them to decide if a new version of a feature should be launched.
Companies can use them to test even the smallest changes, such as the color of a button.
You can use them to decide if you should add a new major feature to your website.
They’re a form of hypothesis testing.

QUIZ QUESTION: :

Choose the correct description for each of the following terms in an A/B test.

ANSWER CHOICES:

Term	Description
The new version of a feature being tested
The old/current version of a feature being tested
Experiment does better than the control
Experiment does equally or worse than the control
Control does equally or worse than the experiment
Control does better than the experiment

SOLUTION:

Term	Description
The new version of a feature being tested
The old/current version of a feature being tested
Experiment does better than the control
Experiment does equally or worse than the control